Resource Types Advertisement
This campaign was a 2014 John and Jane Public Competition winner. From TRB Committee ADA 60: The Florida Department of Transportation (FDOT) is actively working to set the context for what freight is—and how freight and multimodal initiatives are important to Florida’s economy and quality of life—through a public education and awareness campaign, titled Pro Motion. Pro Motion is progressing in effectively communicating freight needs and issues to the public, while stimulating stakeholder involvement in the process of moving Florida forward. The FDOT and partners have implemented the Freight Moves Florida logistics portal to serve as a platform for the Pro Motion outreach. Created through a partnership, Enterprise Florida, Workforce Florida, the Florida Chamber of Commerce, and the FDOT, the Freight Moves Florida logistics portal serves as a one-stop-shop for Florida logistics. Pro Motion is being involved, stimulating partnerships, and encouraging outreach.
This campaign was a 2012 John and Jane Public Competition winner. From TRB Committee ADA 60: Regional Parking Initiative is communicating with the public through alternative media and the use of humor and visual graphics. Staff presented a series of workshops on parking policies that included sessions with names such as “The Greedy Developer”, “How to Put Us to Work for You”. Cartoons with zombies poked fun at common parking policies, and Google Earth based-maps were used to demonstrate concepts. The financial implications of parking policies are largely overlooked. Central to this communications effort, MTC created four short provocative videos, a newscast, and visual posters to stimulate creative thinking, and invigorate and inform the purely policy discussions throughout the region, adding to more technical work. This effort begins to provide a foundation for conversations about the financial implications of the choices, so that we can develop public support for the transportation systems that serves the public interest.
This campaign won a Division 1 Excel Award in the 2015 TransComm Skills Contest. The Maryland State Highway Administration describes it as a "successful family friendly beach-themed public education campaign focusing on pedestrian safety, as well as bicycle and driver safety."
- March 10, 2010
This video series, aired on VDOT's YouTube channel since 2010, was created in reaction to a particularly harsh winter in 2010 that caused a large number of potholes for the department to repair. This campaign was designed to educate the public on how potholes form as well as to get people to report potholes using VDOT's website or toll-free number so that they can be repaired more quickly. The main message is "Help us help you."
- February 3, 2013
The "Zero Fatalities" video advertisement and complementary campaign was meant to bring attention to the fact that seat belts are the primary factor in automobile accident fatalities. The four main goals of the campaign include 1) to inspire more motorists to wear their seat belts; 2) to create a seat belt “conversation starter” engaging the public, media and lawmakers; 3) to utilize controversy generated by the campaign to highlight the importance of wearing a seat belt; and 4) to set the stage for Utah lawmakers to pass a primary seat belt law in 2015.