METRO Communicating During Emergencies

Resource Overview

Date published:
Resource type: Social Media, Website/ Tool
External link:
Summary: This project was a 2011 John and Jane Public Competition honorable mention winner. From TRB Committee ADA 60: The Metropolitan Transit Authority of Harris County (METRO) is a multi-modal public transportation provider for the Houston/Harris County region. In addition to providing local and commuter bus, paratransit, and light rail services, the region looks to METRO during emergencies to provide transportation services in support of regional evacuations, particularly of citizens with functional and access needs, as well as other emergency transportation needs. Communicating with those citizens is vital during an emergency, and METRO accomplishes this through a variety of methods, including a website, social media, an information phone-line, and traditional media sources.

This document addresses the following performance areas:
Intended audiences: Public
Intended messages: Call to Action, We're Accountable
Intended messengers: Outside Partner/ Independent Voice

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