Date published: Resource type: AdvertisementExternal link: www.freightmovesflorida.com/resources-freight-infrastructure/education-awarenessSummary: This campaign was a 2014 John and Jane Public Competition winner. From TRB Committee ADA 60: The Florida Department of Transportation (FDOT) is actively working to set the context for what freight is—and how freight and multimodal initiatives are important to Florida’s economy and quality of life—through a public education and awareness campaign, titled Pro Motion. Pro Motion is progressing in effectively communicating freight needs and issues to the public, while stimulating stakeholder involvement in the process of moving Florida forward. The FDOT and partners have implemented the Freight Moves Florida logistics portal to serve as a platform for the Pro Motion outreach. Created through a partnership, Enterprise Florida, Workforce Florida, the Florida Chamber of Commerce, and the FDOT, the Freight Moves Florida logistics portal serves as a one-stop-shop for Florida logistics. Pro Motion is being involved, stimulating partnerships, and encouraging outreach.
This document addresses the following performance areas: • Freight.
Intended audiences:PublicIntended messages:We're AccountableIntended messengers:DOT Communications
DISCLAIMER: The opinions and conclusions expressed or implied herein are not necessarily those of the Transportation Research Board, the National Academies, or the program sponsors. NCHRP Project 20-24(93)B(02) was sponsored by the American Association of State Highway and Transportation Officials, in cooperation with the Federal Highway Administration, and was conducted in the National Cooperative Highway Research Program, which is administered by the Transportation Research Board of the National Academies.