Pro Motion

Resource Overview

Date published:
Resource type: Advertisement
External link:
Summary: This campaign was a 2014 John and Jane Public Competition winner. From TRB Committee ADA 60: The Florida Department of Transportation (FDOT) is actively working to set the context for what freight is—and how freight and multimodal initiatives are important to Florida’s economy and quality of life—through a public education and awareness campaign, titled Pro Motion. Pro Motion is progressing in effectively communicating freight needs and issues to the public, while stimulating stakeholder involvement in the process of moving Florida forward. The FDOT and partners have implemented the Freight Moves Florida logistics portal to serve as a platform for the Pro Motion outreach. Created through a partnership, Enterprise Florida, Workforce Florida, the Florida Chamber of Commerce, and the FDOT, the Freight Moves Florida logistics portal serves as a one-stop-shop for Florida logistics. Pro Motion is being involved, stimulating partnerships, and encouraging outreach.

This document addresses the following performance areas:
Intended audiences: Public
Intended messages: We're Accountable
Intended messengers: DOT Communications

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