UDOT Goes Hollywood: New Animation Techniques Engage and Educate Public

Resource Overview

Date published:
Resource type: Audio/Video
External link: www.youtube.com/watch?v=3W_OVKIriIo
Summary: This project was a 2013 John and Jane Public Competition winner. From TRB Committee ADA 60: In 2011, more than 200 roadway projects were under construction across the state of Utah. One of the most innovative was Utah’s first ThrU Turn Intersection (TTI) at 12300 South and State Street in Draper. To educate the public about Utah’s first TTI, UDOT implemented a variety of communication techniques. The central component of this communication effort involved the preparation of two instructional animation videos to explain the existing conditions, identify the benefits of the innovative new design, and demonstrate how to navigate the intersection. A post-construction video was prepared as a follow-up to communicate UDOT’s decision-making process and to highlight the safety, mobility, and economic growth benefits provided by the TTI.

This document addresses the following performance areas:
Intended audiences: Public
Intended messages: We've Got This
Intended messengers: DOT Communications

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