The Scenario

The agency is preparing to publish a statewide asset management plan. This publication will satisfy federal reporting requirements. As such, it is a lengthy document with closely-specified contents of a highly technical nature. However, it contains compelling information on the agency’s progress in maintaining its pavement and bridge assets. The agency wants to support the required publication of the asset management plan with additional communications products that directly engage the general public. These supporting communications products will help direct public attention to the impressive performance results the agency has achieved. They will further provide additional contextual information on the relationship between the statewide transportation asset management plan, the agency’s other significant planning documents, and its overall performance management program.

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