Resource Overview
Date published: June 1, 2014
Resource type: Newsletter
External link: view.officeapps.live.com/op/view.aspx?src=http%3A%2F%2Fcommunications.transportation.org%2FDocuments%2FTransComm2014Awards%2FIndiana%2520DOT%2520Newsletter%2520Internal%2520PowerPoint.pptx
Summary: The Indiana DOT produces an e-newsletter that is dristrubuted monthly to all employees. Disappointed with readership levels, staff decided to implement several changes to increase traffic (e.g. employee features, larger images, and more creative headlines) and relay important information to employees. Early results show that readership levels have improved since the new newsletter has been disseminated.
This document addresses the following performance areas: • .
Intended audiences: DOT Personnel
Intended messages:
Intended messengers: DOT Leadership
