2014 Winter Social Media Reponse

Resource Overview

Date published: January 1, 2014
Resource type: Social Media
External link: www.facebook.com/MichiganDOT/photos/a.85829219926.76477.69882284926/10152053317744927/?type=3&theater
Summary: In 2014, Michigan endured one of its harshest winters on record. The Michigan Department of Transportation used social media, particularly Facebook, to engage the public and keep them informed about winter maintenance activity, as well as to provide safety tips

This document addresses the following performance areas:
Intended audiences: Media, Public
Intended messages: Case for Funding, Tough Choices, We're Accountable
Intended messengers: Agency Wide, DOT PR

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