Fortify: The I-40/440 Rebuild Project

Resource Overview

Date published: June 1, 2013
Resource type: Audio/Video, Map, Press Release or Op-Ed, Social Media, Website/ Tool
External link:
Summary: An 11.5-mile stretch of a major highway in Raleigh is in dire need of repair, but the 3-year project is predicted to cause severe traffic congestion, interrupting the economy and quality of life. To avoid this problem, transporation officials have established a campaign to raise project awareness and establish incentives to get 30,000 motorists to seek other routes and/or means of travel during peak commute times.

This document addresses the following performance areas:
System Performance.
Intended audiences: Media, Public
Intended messages: Tough Choices, We've Got This
Intended messengers: DOT PR, DOT Program Manager

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