PennDOT #Slow4Zone Campaign

Resource Overview

Date published:
Resource type: Social Media
External link:
Summary: This campaign won a Division 1 Excel Award in the 2015 TransComm Skills Contest. Social media posts were shared during National Work Zone Awareness week, with the goal of encouraging safe driving around work zones.

This document addresses the following performance areas:
Intended audiences: Public
Intended messages: Call to Action
Intended messengers: DOT Communications

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