Date published: February 3, 2013
Resource type: Advertisement, Audio/Video, Infographic, Social Media, Website/ ToolExternal link: ut.zerofatalities.com/prevention_buckling.phpSummary: The "Zero Fatalities" video advertisement and complementary campaign was meant to bring attention to the fact that seat belts are the primary factor in automobile accident fatalities. The four main goals of the campaign include 1) to inspire more motorists to wear their seat belts; 2) to create a seat belt “conversation starter” engaging the public, media and lawmakers; 3) to utilize controversy generated by the campaign to highlight the importance of wearing a seat belt; and 4) to set the stage for Utah lawmakers to pass a primary seat belt law in 2015.
This document addresses the following performance areas: • Safety.
Intended audiences:Elected Official, Media, PublicIntended messages:Building Trust, I Can ExplainIntended messengers:DOT PR
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DISCLAIMER: The opinions and conclusions expressed or implied herein are not necessarily those of the Transportation Research Board, the National Academies, or the program sponsors. NCHRP Project 20-24(93)B(02) was sponsored by the American Association of State Highway and Transportation Officials, in cooperation with the Federal Highway Administration, and was conducted in the National Cooperative Highway Research Program, which is administered by the Transportation Research Board of the National Academies.