“VDOT’s Phil Itkwik, Pothole Hunter” Video Series

Resource Overview

Date published: March 10, 2010
Resource type: Advertisement, Audio/Video, Social Media
External link: www.youtube.com/watch?v=qNmvnya8khw&feature=youtu.be
Summary: This video series, aired on VDOT's YouTube channel since 2010, was created in reaction to a particularly harsh winter in 2010 that caused a large number of potholes for the department to repair. This campaign was designed to educate the public on how potholes form as well as to get people to report potholes using VDOT's website or toll-free number so that they can be repaired more quickly. The main message is "Help us help you."

This document addresses the following performance areas:
Project Delivery.
Intended audiences: Media, Public
Intended messages: It’s complicated, We're Accountable
Intended messengers: DOT PR

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