We Can Meet This Challenge Together: 2014 Washington State Freight Plan
Date published: Resource type: Website/ ToolExternal link: 2014wsdotfreightmobilityplan.businesscatalyst.comSummary: This project was a 2014 John and Jane Public Competition winner. From TRB Committee ADA 60: To clearly explain the 2014 Washington State Freight Mobility Plan, WSDOT developed several easily digested communications tools to help inform and engage the public about the plan’s findings and recommendations. An Executive Summary provides a shortened, reader-friendly version highlighting the plan’s five key findings. For the first time WSDOT created supply chain maps that show where key state industry sectors cluster on the Freight Economic Corridors. A dynamic, animated infographic briefly explains how the freight system helps sustain Washington’s economy. And a video featuring Orion Aerospace employees launches WSDOT’s “Freight Matters” – a series of talks with freight-dependent businesses personalizing the value of freight in their lives. Each element explains the value of the system to non-technical viewers and leads to the same call to action: We can meet this challenge together. Washington’s freight system needs preservation, increased mobility, and participation from Washington residents in every industry, every government level, and every planning organization to implement the plan. With the engaging infographic and personal aspect of the Freight Matters video series, WSDOT significantly expanded its reach and potential to improve the state’s freight system for today and the future.
This document addresses the following performance areas: • Freight.
Intended audiences:PublicIntended messages:Call to ActionIntended messengers:DOT Program Manager
Nominate a noteworthy example for inclusion in this project!
DISCLAIMER: The opinions and conclusions expressed or implied herein are not necessarily those of the Transportation Research Board, the National Academies, or the program sponsors. NCHRP Project 20-24(93)B(02) was sponsored by the American Association of State Highway and Transportation Officials, in cooperation with the Federal Highway Administration, and was conducted in the National Cooperative Highway Research Program, which is administered by the Transportation Research Board of the National Academies.