Resource type: Website/ Tool
External link: 2014wsdotfreightmobilityplan.businesscatalyst.com
This project was a 2014 John and Jane Public Competition winner. From TRB Committee ADA 60: To clearly explain the 2014 Washington State Freight Mobility Plan, WSDOT developed several easily digested communications tools to help inform and engage the public about the plan’s findings and recommendations. An Executive Summary provides a shortened, reader-friendly version highlighting the plan’s five key findings. For the first time WSDOT created supply chain maps that show where key state industry sectors cluster on the Freight Economic Corridors. A dynamic, animated infographic briefly explains how the freight system helps sustain Washington’s economy. And a video featuring Orion Aerospace employees launches WSDOT’s “Freight Matters” – a series of talks with freight-dependent businesses personalizing the value of freight in their lives. Each element explains the value of the system to non-technical viewers and leads to the same call to action: We can meet this challenge together. Washington’s freight system needs preservation, increased mobility, and participation from Washington residents in every industry, every government level, and every planning organization to implement the plan. With the engaging infographic and personal aspect of the Freight Matters video series, WSDOT significantly expanded its reach and potential to improve the state’s freight system for today and the future.
This document addresses the following performance areas:
Intended audiences: Public
Intended messages: Call to Action
Intended messengers: DOT Program Manager